What's your Brand

​What’s your Brand?
 
Working in the world of advertising I’m always working with our clients to help them show case their brand through the world of marketing. As I was working with a client a few weeks ago we were talking about what brand do they want their potential customers to remember. As we talked and worked on this I had the client ask me a question, and the question was (What’s your personal Brand and what do you want people to remember about you?) I sat back in my chair and thought about this question. I leaned forward and answered it by saying I hope people will see me as someone who cares about our clients and does the right thing to help their business grow. He looked at me and said that’s a great work answer. However, I want to know about you personally outside of work? When he asked me this question I really sat back in my chair across the table from him. I looked at him and said now that’s really a great question and so we talked a lot about that. Later that evening when I got home I started to think more about that question.
 
So, lets step back and think about Coke and their logo. When we see the logo of Coca Cola what do we think? Coca Cola has done a great Job creating their brand because most of us think when we see that logo of fun summer days, Kids having fun, and even families spending time at the beach. There are a lot of companies that have great Logos but most important they want to build a brand around that logo. This is why companies show case their logo with a story around it through advertising. As I thought about this and the question my client asked me, I thought about my personal walk. See if you look in the mirror your logo is your reflection in the mirror, but the question is what your brand around that logo is. Let’s go to another imagine that we see each day as we ride by Churches and that the Cross that is usually on top of the Church. When we as Christ followers see that we usually think of the event of when Christ died for everyone because of us love. However, let’s think about what maybe some folks think about when they see that cross. We live in a world where everyone has their own opinion about the cross and what it stands for. I’m sure we have all heard many thoughts and stories of the brand around the Cross. 
 
However, let’s go back to us as individuals and what is our brand. As I studied and thought about this question. Christ has called us to have a brand of LOVE. In John 13:34 Christ calls us to love others the way he loved the Church which is his new commandment.  Yes, we have a logo and that logo is our face, but our brand needs to be love. People that don’t follow Christ needs to see us loving each other and we need to show love to them. We are in a place where it feels like everyone is against each other. As Christ Followers our brand is Love. The question we need to ask are we showing Love or acting as if we are better than others. Because I’m glad Jesus showed his love for me by dying on the Cross that stands as an event not a story!